Target Group Marketing

You want to know who your campaign's target group is and which channels you need to use to reach them? We have you covered. With up-to-date data, we enable you to make the most of your target group marketing.

Sell your product successfully with data-based target group marketing

Civey's target group marketing allows you to gain deep insights into the consumer's perception of your product or service. Use reliable data to plan marketing activities and tailor them effectively to the right target group. You not only learn who your most important target group is and how many people are interested in your product, but also which product features are particularly important to potential customers and how much they are willing to pay.

How well do you know your target group?

Discover the size of the potential target group for your product and what makes it unique. Civey's target group marketing provides you with all the important demographic characteristics and data down to district level for your regional marketing - tailored to your needs. With our data, you can also keep an eye on the competition at all times.

Target Group Marketing Poll Results

Focus on channels with the highest potential

To take your marketing to the next level, it is crucial to address the right target group. We identify sales and media channels with the greatest impact for you. Does your target group read FAZ or Süddeutsche? Which social media channel is really relevant? Or should you include specialized media in your campaign? Find out for yourself. With our constantly updated media usage data, you can rely on the right channel for your campaign.

Zielgruppenanalyse

The right message at the right time

Which messages do you need to send on which channel to reach your target group? It is not always easy to find the ideal target group approach. Our data shows you whether price, design, sustainability or another argument will convince your target group. With insights from Civey's target group marketing, you can plan your activities for product marketing sustainably.

Target Group Marketing Poll

Get further insights

Good tracking is crucial in order for you not to lose sight of the impact your data-based target group marketing is having. Once your campaign has started, you will be able to measure its success in real time. Find out how your entire campaign and each individual marketing channel are impacting your funnel. Use your budget in the most effective way – with our campaign measurement!

Learn more about campaign Measurement

Kampagnenmessung - Erfolgskontrolle

Are you interested in data-based target group marketing?

Civey's target group marketing enables you to manage your resources effectively. Together, we will uncover potential for product improvements, identify the most promising channels for your campaign and optimize your target group approach. Let our experts advise you now.
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Step-by-step guide to target group marketing

Step 1

Step 1

We work closely with you to identify the ideal target group for your campaign based on numerous demographic and psychographic characteristics.
Step 2

Step 2

Using representative survey results, we identify which product features are most important to your target group and how willing they are to pay for them.
Step 3

Step 3

We analyze the ideal sales channels for you and reveal the best media to address your target group.

Our target group marketing services

  • Measuring and analyzing the target group with interest in your product
  • Identifying the product features that are particularly important to potential customers
  • Determining the willingness to pay for your product or service
  • Determining the sales channels that hold the highest potential for your campaign
  • Analyzing the media channels through which you can best reach your target group
  • Interactive live dashboard: See the essentials at a glance and integrate your real-time data in various formats on your platform.

Our Customers

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You need support with your target group marketing?

Get in touch with our experienced consultants. We'll help you to make the best out of your target group marketning.
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International surveys with Civey

Are you interested in surveys beyond German borders? Civey's target group marketing is also available internationally. Together with our strong local partners, we implement customized studies in numerous countries.

International Polls

Learn more about international surveys