Target Group Analysis

With Civey’s target group analysis, it is quick and easy to identify your target group and create data-based personas based on over 160 characteristics. This allows you to align product development and marketing activities precisely to your target audience.

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On the road to success with target group data

Optimize your products and services effectively using data-based findings from Civey’s target group analysis and drive transformation processes in your company. We reach top target groups, whether in the B2C or B2B sector, and adapt them to your project. Our analyses then allow you to obtain meaningful insights in various dimensions: What are the needs of your target group? What consumer habits are characteristic of them? And which factors are particularly effective in influencing a purchase decision?

Get to know your potential customers

Target group analysis is the linchpin for development, implementation and positioning of a product in a new or existing market. Use the knowledge about your potential target group to adapt your services to their needs and address them as efficiently as possible with marketing activities.

Establish your position on the market

With Civey’s target group analysis, you will find out within a short time how large your sales market is, which characteristics your target group shares and on which channels you can best reach them. Based on this data, you will be able to define meaningful personas that can be seamlessly integrated into your strategic marketing and product development.

Initiate transformational processes

The data obtained from our target group analysis serves as a basis for a customer-centric optimization of your products and as a starting point for further innovations in your company. Drive your transformational processes forward with Civey using reliable data.

Customized target group segmentation for your project

Throughout the Civey target group analysis process, you will be supported by our experienced experts. Depending on the project requirements, proven standard target groups, individual target groups or a detailed regional analysis down to district level can be useful. We will discuss the ideal set-up for your project with you in detail.

Benefit from our target group analysis

You want to find out who your customers are, what they think and what is important to them? Civey’s target group analysis allows you to gain deep insights into your buyer groups and to optimize your marketing activities based on these insights. Get in touch with our experts now for more information.

Step-by-step guide for our target group analysis

Step 1: Define target groups

We first define specific target groups based on demographic characteristics. Our experts work closely with you to identify customized buyer groups for your project.

Step 2: Determine purchasing behavior

We determine the purchasing behavior and preferences of your target group, uncover both purchase triggers and obstacles and identify which values are particularly important to buyers.

Step 3: Analyse media usage

To ensure that your marketing statements reach your target group, we analyze the media habits of your buyers. This allows you to optimize your approach effectively and reach even specific target groups.

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Get in touch with your potential target group now

Gain important insights through Civey's target group analysis. Our consulting team will be happy to assist you.