Target Group Analysis

With Civey’s target group analysis, it is quick and easy to identify your target group and create data-based personas based on over 160 characteristics. This allows you to align product development and marketing activities precisely to your target audience.

On the road to success with target group data

Optimize your products and services effectively using data-based findings from Civey’s target group analysis and drive transformation processes in your company. We reach top target groups, whether in the B2C or B2B sector, and adapt them to your project. Our analyses then allow you to obtain meaningful insights in various dimensions: What are the needs of your target group? What consumer habits are characteristic of them? And which factors are particularly effective in influencing a purchase decision?

Get to know your potential customers

Target group analysis is the linchpin for development, implementation and positioning of a product in a new or existing market. Use the knowledge about your potential target group to adapt your services to their needs and address them as efficiently as possible with marketing activities.

Establish your position on the market

With Civey’s target group analysis, you will find out within a short time how large your sales market is, which characteristics your target group shares and on which channels you can best reach them. Based on this data, you will be able to define meaningful personas that can be seamlessly integrated into your strategic marketing and product development.

Initiate transformational processes

The data obtained from our target group analysis serves as a basis for a customer-centric optimization of your products and as a starting point for further innovations in your company. Drive your transformational processes forward with Civey using reliable data.

Customized target group segmentation for your project

Throughout the Civey target group analysis process, you will be supported by our experienced experts. Depending on the project requirements, proven standard target groups, individual target groups or a detailed regional analysis down to district level can be useful. We will discuss the ideal set-up for your project with you in detail.

Benefit from our target group analysis

You want to find out who your customers are, what they think and what is important to them? Civey’s target group analysis allows you to gain deep insights into your buyer groups and to optimize your marketing activities based on these insights. Get in touch with our experts now for more information.

Step-by-step guide for our target group analysis

Step 1: Define target groups

We first define specific target groups based on demographic characteristics. Our experts work closely with you to identify customized buyer groups for your project.

Step 2: Determine purchasing behavior

We determine the purchasing behavior and preferences of your target group, uncover both purchase triggers and obstacles and identify which values are particularly important to buyers.

Step 3: Analyse media usage

To ensure that your marketing statements reach your target group, we analyze the media habits of your buyers. This allows you to optimize your approach effectively and reach even specific target groups.

Our services illustrated by the example of Civey's target group analysis

Fast
Get started right away: within a short time, you can view data about your target group in your live dashboard and incorporate it into your work.

Simple
Choose questions from our standardized survey sets on areas such as product demand, purchase intent and price expectations or work with our research team to develop the right surveys for you.

Profound
Obtain reliable data on key target groups and find out what distinguishes your target group from the population as a whole. You will receive our real-time data in an interactive dashboard. There you can see everything you need to know at a glance.

Live
Optimize your campaign. Our live data provides you with the perfect basis for your marketing. Recognise trends immediately and use your real-time data-based insights to make informed decisions.

Our Customers

Get in touch with your potential target group now

Gain important insights through Civey's target group analysis. Our consulting team will be happy to assist you.

International surveys with Civey

Are you interested in surveys beyond German borders? Our target group analysis is also available internationally. Together with our strong local partners, we implement customized studies in numerous countries. Our trained team of experts will be happy to advise you on your project. Together, we can provide in-depth insights into your buyer groups, their purchasing behavior and attitudes.

Learn more about international surveys