Innovation Research

You want to find out how much interest there is in your product at an early stage? We determine the market potential for your innovative idea and support you in developing the right features.

The ideal innovation strategy based on data

Successful product innovations depend on many factors. Deep insights into the right target group, their needs and preferences are essential for your strategy. Based on our real-time data, you can use insights to understand the behavior of potential buyers. We will help you to make data-driven innovation and investment decisions. Find out which product features have the greatest potential, how the ideal pricing might look like and what hurdles your customers are facing. With innovation research, we conduct a study to determine the appeal of your market idea and support you in driving your innovation process forward.

Let's uncover the market potential of your innovation idea

Our online surveys allow you to identify the size of the potential buyer group for your innovation. They show you exactly who your target group is. You will find out which triggers and hurdles exist for a potential purchase. Our results are transparent and provide clarity for your data-driven market research.

Develop the right features

Whether it's design, value for money or sustainability: in innovation research, we reveal which product features are key to your target group's purchasing decisions and which ideas are particularly popular. This puts you in a position to align your product development and market launch precisely with the interests of future consumers.

Keep an eye on the competition

Let us give you an overview of the current market situation for your product concept. We use innovation research to answer your questions: Is a brand already associated with your idea? If so, which one? How does your target group perceive your brand in comparison to other market players? Where is the potential for successful positioning?

Determine the right price

We give you reliable insights into what prices potential buyers are willing to accept. Thanks to carefully directed surveys of your key target groups, you gain detailed information on willingness to pay for key product features. We also show you approaches for expanding your product range.

Get further insights

Would you like to optimize the campaign for your new product? Our target group marketing offers a customized solution following your innovation process, allowing you to address and reach your target group in a targeted manner.

Rely on data in your innovation process

Develop the perfect product for your target group. We show you what price your potential buyers are willing to pay, who your biggest competitors are on the market and which features will make your product a bestseller.

Request an offer now

Step-by-step guide to innovation research

Step 1

We define the target groups relevant to your brand. This enables you to reach the ideal group of people to explore the potential of your product innovation.

Step 2

We conduct representative surveys among your specific target groups to determine market interest in the core feature of your new product.

Step 3

We collect live data for you on the triggers and hurdles of your target group as well as their willingness to pay and categorize you in comparison to the competition.

Our services based on the example of innovation research

Even demanding target groups can be surveyed: Complex B2C and B2B target groups are no problem for us.
We measure the size of the potential market both in terms of the absolute number of people and in financial terms.
We measure and evaluate the competition for you so that you always have an eye on competitors for your innovation idea.
We determine the best price positioning for your product innovation. In addition, we uncover the most important purchase triggers and hurdles for the new product.
You receive our reliable data for your innovation research in an interactive live dashboard. With our insights, you can direct your innovation strategy based on data.

Our Customers

You want to use our innovation research?

With Civey's innovation research, you can place your product innovations on the right track. Find out which new features are particularly important to your customers, which purchasing hurdles they face and what price your target group is willing to pay. Contact our experts directly and let us consult you on innovation research with no obligation.

Get in touch

International surveys with Civey

Are you interested in surveys beyond German borders? Our innovation research can also be used on an international scale. Together with our strong local partners, we implement customized studies in numerous countries.

Learn more about international surveys