How does your advertising communication resonate with the target group?
With campaign measurement from Civey, you gain insights into the performance of your marketing measures that go beyond the classic KPIs from social listening tools and other analysis software. Based on finely tuned target groups, you gain deep insights into who your customers are, how they perceive your advertising and at which funnel stage your campaign works particularly well. With more differentiated targeting based on detailed target group information, you can adjust your advertising material and its allocation in the channels during the campaign and optimize future advertising measures, thereby effectively increasing your ROI.
We provide insights for a better marketing mix
We support you in measuring the success of your advertising, analyze the impact on your target groups and show you how your marketing channels influence your funnel. Which campaign topic is rated most favorably by your target group? Does a higher social media budget increase your conversion? We'll tell you.
Optimize your branding with live tracking
We measure live whether your campaign hits the mark and whether your core message sticks with the target group. We can also help you to find out what impact the campaign has on your branding and corporate image. By measuring your reputation at the same time, we can determine the impact of your campaign on the brand.
See the whole picture in our reporting
Get your reporting in an interactive dashboard that visualizes potential for the success of your campaign. Thanks to our uplift analysis, you can use our data to demonstrate the impact of a campaign, the most successful funnel stage and the most important advertising channel.
Close to your target group
We measure live whether your core message reaches the target group. And if not, we find out why. This allows you to tailor your messages to your target group based on data. We are also happy to provide you with detailed persona data and the basis for targeted geomarketing.
Measure your advertising success with us
With our campaign measurement, we make the invisible visible for you. Before the measurement of advertising success begins, we define your target group. Who do you want to convince? Urban online investors, rural electricity customers willing to switch or a completely different group of people? We measure the advertising impact along the marketing funnel and provide you with detailed data that you can use to efficiently optimize your campaigns.
Step-by-step guide to campaign measurement
Step 1
We define key target groups for your campaign and carry out a zero measurement. You receive data on brand awareness, interest in your products and the purchase intent of potential customers.
Step 2
As soon as your advertising campaign is up and running, we collect data in relevant channels at all stages of the marketing funnel. In addition to information about your product/service, we also collect comparative data about the relevant set.
Step 3
We calculate the uplift at the end of the campaign. You will find out at which funnel stage your campaign was particularly successful and can use our data to determine the ROI and conversion rate of your activities.
Rely on real-time data for your campaign measurement
With reliable live data from our campaign measurement, you gain valuable insights into your target group. You can target your advertising measures accordingly to increase your marketing success. Contact our consulting team and benefit from Civey’s campaign measurement.
