Campaign Measurement

Do you want to increase the efficiency of your marketing campaigns? We look beyond the classic KPIs and help you to measure and optimize your campaigns and make them a success.

How does your advertising communication resonate with the target group?

With campaign measurement from Civey, you gain insights into the performance of your marketing measures that go beyond the classic KPIs from social listening tools and other analysis software. Based on finely tuned target groups, you gain deep insights into who your customers are, how they perceive your advertising and at which funnel stage your campaign works particularly well. With more differentiated targeting based on detailed target group information, you can adjust your advertising material and its allocation in the channels during the campaign and optimize future advertising measures, thereby effectively increasing your ROI.

We provide insights for a better marketing mix

We support you in measuring the success of your advertising, analyze the impact on your target groups and show you how your marketing channels influence your funnel. Which campaign topic is rated most favorably by your target group? Does a higher social media budget increase your conversion? We'll tell you.

Optimize your branding with live tracking

We measure live whether your campaign hits the mark and whether your core message sticks with the target group. We can also help you to find out what impact the campaign has on your branding and corporate image. By measuring your reputation at the same time, we can determine the impact of your campaign on the brand.

See the whole picture in our reporting

Get your reporting in an interactive dashboard that visualizes potential for the success of your campaign. Thanks to our uplift analysis, you can use our data to demonstrate the impact of a campaign, the most successful funnel stage and the most important advertising channel.

Campaign Measurement Funnel Stage Consideration

Close to your target group

We measure live whether your core message reaches the target group. And if not, we find out why. This allows you to tailor your messages to your target group based on data. We are also happy to provide you with detailed persona data and the basis for targeted geomarketing.

Measure your advertising success with us

With our campaign measurement, we make the invisible visible for you. Before the measurement of advertising success begins, we define your target group. Who do you want to convince? Urban online investors, rural electricity customers willing to switch or a completely different group of people? We measure the advertising impact along the marketing funnel and provide you with detailed data that you can use to efficiently optimize your campaigns.

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Step-by-step guide to campaign measurement

Step 1

We define key target groups for your campaign and carry out a zero measurement. You receive data on brand awareness, interest in your products and the purchase intent of potential customers.

Step 2

As soon as your advertising campaign is up and running, we collect data in relevant channels at all stages of the marketing funnel. In addition to information about your product/service, we also collect comparative data about the relevant set.

Step 3

We calculate the uplift at the end of the campaign. You will find out at which funnel stage your campaign was particularly successful and can use our data to determine the ROI and conversion rate of your activities.

Our services for you - using campaign measurement as an example

Efficiency: Let us show you how your entire campaign or individual channels affect your funnel and optimize your marketing mix based on data.

Live tracking: We measure your advertising impact in real time and find out whether your campaign resonates with your target group.

Clarity: We provide you with an interactive evaluation of your campaign, broken down into funnel stages and advertising channels. You can see the potential uplift of your campaign at a glance.

Sustainability: With in-depth analyses from our experts, you can define buyer personas in order to play out future campaigns in an even more targeted manner.

Holistic approach: We measure the success of your campaign across all touchpoints and can also seamlessly map out-of-home campaigns.

Top service: Campaigns and customer requirements are individual. We work closely with you to ensure that our campaign measurement is tailored to your project.

Rely on real-time data for your campaign measurement

With reliable live data from our campaign measurement, you gain valuable insights into your target group. You can target your advertising measures accordingly to increase your marketing success. Contact our consulting team and benefit from Civey’s campaign measurement.

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Our Customers

Other services that may interest you

Target Group Analysis

Use our target group analysis to find out who your buyer groups are. What are their needs? Which product features are important to them? We identify the channels through which you can reach them particularly well.Learn more about target group analysis

Persona Analysis

Together we develop your personas, which you can then use continuously for all of your purposes. This enables you to better understand your buyers and stakeholders and to continuously keep an eye on the opinions, topics and characteristics of your personas.Learn more about personas

Brand Tracking

Find out how your target group perceives your brand. We measure your brand awareness live and support you in effectively optimizing your brand positioning.Learn more about brand tracking

International polls with Civey

Civey's campaign measurement can be carried out internationally. Together with our strong local partners, we implement customized studies in numerous countries. Our trained team of experts will be happy to advise you on your project. Together we can measure the success of your communication actions for global campaigns.

Learn more about international surveys