Targeted Marketing for Vodafone
The large sample sizes of 30,000 participants enable us to achieve high data quality not only for large market segments but also for small niche markets. In addition, the regional analysis capabilities down to the county level provide us with a unique basis for decision-making. Civey has clearly impressed us with this.
Companies like Vodafone need quick insights into customer satisfaction to succeed in the market. That’s why we provide Vodafone with targeted customer surveys and enable them to prioritize their regional marketing efforts. Our real-time data helps them allocate advertising budgets efficiently and precisely.
The Starting Point: Targeted Marketing in a Highly Competitive Market
With over 70 million SIM cards, Vodafone GmbH is one of the largest mobile network providers in Germany. The market is characterized by a constant influx of new brands and intense price competition. To succeed in this competitive environment, Vodafone must be in the right place at the right time.
Instead of a one-size-fits-all approach, the mobile carrier wants to focus on targeted marketing also on a regional level. To do this, Vodafone needs to know exactly what matters most to consumers and when they are considering switching mobile carriers. This requires innovative market research that combines speed, in-depth regional data, and flexibility.
We Identify Customers of Competitors Who Are Willing to Switch
Vodafone was looking for a market research provider that could quickly collect representative data on consumers who are dissatisfied with the products and services of competing telecommunications providers. The data was also intended to serve as the basis for optimized regional marketing. Data quality was therefore a top priority.
Our Solution: Detailed Insights into Tailored Market Segments
We have been continuously measuring market share for Vodafone since 2019. In addition, we conduct real-time analyses covering over 20 relevant market segments. For example, “private prepaid customers with monthly spending of 10 to 20 euros.” The results can be analyzed by contract and prepaid customers as well as by market segment (monthly mobile spending). By continuously surveying 30,000 people, we ensure that the data is up-to-date and valid around the clock.
We complete the range of services for Vodafone with fast, representative instant surveys. This allows our client to immediately access detailed insights whenever the market changes. We specifically ask about issues with competitors’ products and services. These valuable insights can also be analyzed on a regional basis.
In addition, Vodafone receives target group analyses based on real-time data. This helps identify key characteristics and regions so that marketing efforts can be deployed even more efficiently. We rely on an innovative method that calculates potential down to the county level and enables targeted marketing in small regions: model-based, statistical methods for small data spaces make this possible.
The Result: Better Decisions Thanks to Rich Data
Vodafone uses our data to effectively prioritize its marketing expenditures. In particular, the high flexibility of the data collected online and the speed of the process are key advantages of Civeys digital market research. The in-depth interviews boost efficiency and enable targeted marketing for Vodafone.
You, too, can benefit from our data
We’re here to support you with our data and offer comprehensive consulting from the start to the completion of our joint project. Contact our consulting team—we’d be happy to assist you!