Combined Impact Measurement: A 360° View of Your Campaign
Together with our agency partner Scholz & Friends, we conducted a comprehensive measurement of the impact of a large-scale marketing campaign in the commercial vehicle segment. Our Combined Impact Measurement integrates reputation measurement, brand tracking, and campaign reporting and reveals, for a highly specialized B2B target audience, which channels and messages contribute to brand awareness, perceived value, and purchase intent.
Using Civeys Combined Impact Measurement, we were able to attribute a specific impact within the funnel to each campaign activity from ad awareness to purchase intent. This sharpened our budget management and measurably simplified discussions with the client.
The Starting Point
Our client’s campaign aimed to generate inquiries about leasing, financing, and purchases. Through our study, we were able to demonstrate, based on data, that branding has a positive impact on the company’s sales.
Our Solution
We combined reputation measurement, brand tracking, and campaign performance down to the individual initiative level to create a meaningful overall picture. This holistic monitoring answers the following questions for our client:
What we measured for our client:
How our client benefits from Civey’s Combined Impact Measurement
The Result
Using Civeys Combined Impact Measurement, our client was able to demonstrate, based on data, the impact the branding campaign had on the company’s sales. These insights serve as important reporting for the client’s own marketing department as well as for agencies that collaborate with our client.
Key Insights from the Study:
